Event management is the process of planning and hosting a variety of public and private events for social or business purposes. They may be large-scale or small-scale events and can include business conventions, training seminars, industry conferences, trade shows, ceremonies, parties, concerts, festivals and press conferences. For these, event managers must follow the clients' instructions and work within a specified budget and to a pre-determined schedule. To set up the events, they must collaborate with a range of vendors.
Planning, organizing and hosting an event can be a very complex process, and it requires event managers to be in control of all the creative, technical and logistical elements.
While an event planner generally carries out the event planning, an event manager may collaborate with them on various aspects of the event.
Whether it is a small birthday party or a larger scale event, the event manager has to be in charge of all its details and must make sure that everything happens on schedule and according to plan.
Technological skills are necessary as event managers must use event management software to manage all event-related data, from email marketing to event websites, registrations, attendee surveys and venue sourcing.
When organizing events, it is not uncommon for unexpected, complex challenges to arise. Resolving these quickly without affecting the event schedule is of paramount importance for event managers.
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